Media Release: The Perth Mint ‘Transforms’ Precious Metal Coins

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Tuesday 3 June 2014

MEDIA RELEASE

THE PERTH MINT ‘TRANSFORMS’ PRECIOUS METAL COINS

As the world anticipates the fourth instalment of the hit movie TRANSFORMERS: AGE OF EXTINCTION, The Perth Mint is proud to present three limited edition collectables showcasing the highly intelligent race of ‘robots in disguise’.

Portraying Optimus Prime, Bumblebee and Lockdown, each coin is struck from 1oz of 99.9% pure silver and issued as official Australian legal tender.

Licensed and introduced by Hasbro in 1984, TRANSFORMERS is one of the most successful brands of all time.
“Spawning action figures, comic books, television series and blockbuster movies, TRANSFORMERS has captivated the imagination of fans for three decades, and we’re delighted to be a part of their 30th anniversary year,” said Perth Mint Sales and Marketing Director, Ron Currie.

With the use of coloured lenticular lenses, the reverse of the Optimus Prime coin features the iconic character morphing into a semi-truck, while the Bumblebee coin portrays the popular robot morphing into a yellow Chevrolet Camaro. The Lockdown coin's reverse features the rogue robot morphing into a supercar.

As well as the inscription TRANSFORMERS and the robot’s individual name, each design also includes The Perth Mint’s ‘P’ mintmark, and the coin’s weight and fineness.

Each coin is housed in an innovative cube-shaped box which, with the press of a button, flips open the lid to reveal the collectable amid a glowing red light. The case is then presented in a spectacularly illustrated shipper and is accompanied by a numbered Certificate of Authenticity.

With only 5,000 of each design to be released for sale, these coins are expected to become favourites among fans and collectors alike.

Individually priced at $115.00, or available as a three-coin pack at a special price of $315.00, purchasers can secure these latest TRANSFORMERS commemoratives from The Perth Mint at 310 Hay Street in East Perth, by telephoning toll free 1800 098 817 or by visiting perthmint.com.au. The coins are also offered at leading coin dealers and Australia Post stores.

TRANSFORMERS: AGE OF EXTINCTION will hit screens across Australia on 26 June 2014.


For further information:
Makeila Ellis, Media and Events Officer, The Perth Mint
Telephone (08) 9421 7204 Email makeila.ellis@perthmint.com.au