Media Release: Gold Trail to Engage Community

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Tuesday 2 August 2016

MEDIA RELEASE

VIRTUAL GOLD TREASURE HUNT TO ENGAGE COMMUNITY AT ELIZABETH QUAY 

Today the Gold Industry Group announced a long-term, community engagement project in the Perth CBD, which is expected to attract millions of students, tourists and families. 

The Heart of Gold Discovery Trail and gold panning activity in Elizabeth Quay will provide a fun and interactive way for visitors to learn about Western Australia’s storied gold industry and its importance to our economy.

Gold Industry Group Chairman Richard Hayes addressed members and industry colleagues at their Innovation in Mining breakfast with Deloitte at Diggers & Dealers this morning.

“One of our aims is to lead initiatives and create change that will positively influence future generations. 

“This long-term initiative will educate the community on the history and importance of our gold industry, now and into the future,” said Mr Hayes.

Using the latest GPS technology, visitors will be able to download an app that will take them on a virtual, gold treasure hunt from Elizabeth Quay to the historic Perth Mint. 

“The discovery of gold in Australia paved the way for an industry that has contributed to the growth and development of our nation. Western Australia’s rich history of gold mining dates back to the 1880s and today, the gold industry employs more than 50,000 Australians.

“This is an exciting and innovative project. The Heart of Gold Discovery Trail will lead visitors to points of historic significance and deliver real time content via smartphone or tablet,” Mr Hayes said.

A sculpture of the famous “Golden Eagle” nugget, one of the largest gold nuggets to be found in Western Australia, will mark the start of the trail in Elizabeth Quay. Pop-up, interactive gold prospecting activities will also take place throughout the year.

As Chief Executive Officer of The Perth Mint and a strong advocate for gold, Mr Hayes explained the important role of the Group and what can be achieved collectively. 

“This is one way in which being united will continue the legacy of gold in Australia.

“Not only will millions of families and tourists be exposed to Australia’s gold industry through this project, but primary and secondary school students will have the opportunity to participate through the integration of lesson plans into the Australian Curriculum,” he said.

The launch is proposed for January 2017.

Gold is a significant part of the history of our state and our nation, and is vital to our future. The Gold Industry Group’s ultimate reason for being is to provide a unified voice for the industry and to promote gold across Australia and beyond. It is about making sure the wider community is aware of, and understands, the contribution and value the gold industry brings to society. 

About the Gold Industry Group

The Gold Industry Group is a member-based, independent industry body governed by a Board of Directors. It represents the interests of gold producers, explorers and suppliers to collectively champion the gold sector in Australia. 

Evolved from the Gold Royalties Response Group, the Gold Industry Group is building on a number of opportunities to profile gold, both as an industry and as an alternate asset investment class. 

Following the influential #heartofgold campaign our founding members realised what can be achieved when an industry comes together with a common set of goals. The #heartofgold online community of more than 16,000 followers now lives on through the Gold Industry Group. 

Our focus is on: promoting the importance of gold and its significant contribution to the community and economy; championing gold-related educational and community initiatives; raising awareness of gold as an investment and asset class; and partnering with organisations servicing the sector.

Members of the Gold Industry Group include The Perth Mint (Gold Partner), Gold Fields Australia, Doray Minerals, Norton Gold Fields, Ramelius Resources, Gold Road Resources, Northern Star Resources, ABC Refinery, Kalgoorlie-Boulder Chamber of Commerce and Industry, Macmahon Holdings, Ausdrill, Brinks Australia, G4S International Logistics, SMS Innovative Mining Solutions, IFAP, WA Mining Club, Symposium, Bulk Bullion, Cannings Purple, Australian Gold Reagents and RECEO.

For more information visit www.goldindustrygroup.com.au

GOLD INDUSTRY GROUP MEDIA CONTACT:
Rebecca Johnston, Executive Officer
Phone: +61 400 224 731
Email: info@goldindustrygroup.com.au

THE PERTH MINT MEDIA CONTACT: 
Alexandra Lucchesi, Public Relations Manager
Phone: +61 403 985 897
Email: alexandra.lucchesi@perthmint.com.au