Media Release: Perth Mint to Provide Historical Link to Virtual Gold Trail

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Tuesday 8 September 2017

MEDIA RELEASE

PERTH MINT TO PROVIDE HISTORICAL LINK TO VIRTUAL GOLD TRAIL

The Perth Mint will be a premier attraction in the new Heart of Gold Discovery Trail, the latest initiative by the Gold Industry Group. 

Officially announced during Australia’s leading mining forum Diggers and Dealers, the virtual gold trail is scheduled for launch at Elizabeth Quay on Saturday 7 October.  

As the first virtual trail of its kind, this interactive journey will give members of the community who visit the city a ‘gold’ experience via the free Heart of Gold app. 
Committed to supporting the gold mining industry and helping Australian gold shine on the world stage, The Perth Mint is proud to champion this innovative initiative.

“The trail aligns with the Mint’s mission to promote the remarkable story of Western Australian gold and our own rich history to the community,” said Richard Hayes, Perth Mint Chief Executive Officer and Gold Industry Group Chairman.

“The virtual journey will excite and entertain people of all ages as they learn the story of gold and how it’s changed the cityscape and secured the economic future of our State.

“Using augmented reality, enticing audio visuals, games and more, the app will engage residents and tourists alike as it tells the tale of a city built on gold,” Mr Hayes continued. 

Starting at Elizabeth Quay and ending at The Perth Mint, the gold treasure trail will take visitors on a voyage of discovery – from 2017 back to the early gold rushes, as it signals 12 locations of historical significance throughout the city.  

Elizabeth Quay will be a hub of activity throughout the launch day. To mark the opening and the commencement of the trail The Perth Mint has sponsored a replica of the famed Golden Eagle nugget, one of the largest specimens found in Western Australia, which will be unveiled following a tribute to the traditional land owners. 

Trailblazers will have the chance to win an array of prizes including real nuggets from the Ramelius Resources’ gold mine when they pan for gold with The Perth Mint at the Quay, or complete the trail at the Mint’s heritage site on the launch day.

Mining Education Australia and the WA School of Mines will also give visitors the opportunity to see inside a gold mine using virtual reality, with a virtual scavenger hunt, face painting and social media competitions set to enhance the ‘gold’ experience.

As a fun and invaluable resource, Perth’s gold trail will be the first of many digital journeys proposed to share the lore and legends of gold in Australia. 

The free Heart of Gold app will be available to download from Saturday 30 September 2017, with interested parties able to register to attend the launch at www.goldindustrygroup.com.au/heartofgoldtrail

The Perth Mint is a gold partner of the Gold Industry Group and a premier sponsor of the Heart of Gold Discovery Trail.

Discover The Perth Mint, its range of precious metals products and more at perthmint.com.au

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ENDS

For further information, interviews or photography please contact: 

Kiara Canavate, Media and Events Officer, The Perth Mint 
T: (+61 8) 9421 7204
M: 0431 313 666
E: kiara.canavate@perthmint.com.au

Alexandra Lucchesi, PR Manager, The Perth Mint 
T: (+61 8) 9421 7475
M: 0403 985 897
E: alexandra.lucchesi@perthmint.com.au