Gold investing made simple

Jul 7, 2025

How to invest in gold

For centuries, people have turned to gold as the ultimate symbol of security. Gold has long been a trusted asset, especially during uncertain times.

Whether it’s global tensions or rising inflation, gold has a way of holding its value – and sometimes even shining brighter when other investments take a hit.

Why gold?

Think of gold as the ‘steady hand’ in your investment mix. While stocks might plunge, gold often holds firm or even rises in value, making it a fantastic tool for diversifying your portfolio. It’s all about balance and gold helps smooth the ride.

Recent market turbulence has propelled gold to record highs, reinforcing its reputation as the ultimate safe-haven asset.

How can you start investing in gold?

If you’re wondering how to enter the golden gates of investing, here are three ways to make your move:

1. Depository accounts

Imagine having your own digital locker for gold. With options like The Perth Mint’s Depository Online account, you can buy and sell gold 24/7 without worrying about physical storage. It’s like a share trading account, but for precious metals held securely on your behalf.

2. Gold Exchange Traded Products (ETPs)

Ever thought of trading gold like stocks? With products like Perth Mint Gold Structured Product (ASX:PMGOLD), you can buy and sell gold on the stock exchange. The best part? These trades can even be converted into actual gold bars if you wish. It’s a flexible, fuss-free way to invest.

3. Bullion bars and coins

For the tactile investor, nothing beats holding a gleaming gold coin or bar in your hand. The Perth Mint offers internationally recognised coins and bars that are perfect for collectors and investors alike. Coins combine the metal’s value with a touch of artistry, making them both an investment and a treasure.

Where can you buy gold?

Where you buy your gold matters. You need to choose a reputable dealer to ensure you’re getting accurately assessed, top-quality gold. Renowned globally, The Perth Mint is wholly owned by the Government of Western Australia, offering a reassuring guarantee through the Gold Corporation Act 1987 (WA). With 99.99% pure gold products, you can invest with confidence.

The time-tested treasure

Whether you’re preparing for uncertain times or simply diversifying your portfolio, gold offers a unique blend of stability and heritage. With options that range from digital accounts to collectable coins, there’s a golden path waiting for every type of investor.

Start your journey today. Explore Perth Mint Gold Structured Product (ASX:PMGOLD) and start investing in an ASX-listed gold product.

DISCLAIMER

Past performance does not guarantee future results. The information in this article and the links provided are for general information only and should not be taken as constituting professional advice from The Perth Mint. The Perth Mint is not a financial adviser. You should consider seeking independent financial advice to check how the information in this article relates to your unique circumstances. All data, including prices, quotes, valuations and statistics included have been obtained from sources The Perth Mint deems to be reliable, but we do not guarantee their accuracy or completeness. The Perth Mint is not liable for any loss caused, whether due to negligence or otherwise, arising from the use of, or reliance on, the information provided directly or indirectly, by use of this article.