Gold leaps ahead of stocks in latest opinion poll

May 29, 2023

Gold beats stocks in Gallup poll

The latest Gallup Poll Social Series (GPSS) examining public opinion on finance and economy confirms that gold bypassed stocks and mutual funds and moved into second place as ‘best long-term investment’ in the US in 2023, the first time since 2013.

According to the GPSS, “… higher rates seem to have dampened investors’ perception of real estate as the best long-term investment…”. That said, real estate still remains in first place. However, in April, “the number of Americans naming gold as the best long-term investment almost doubled this year from last.”

One quarter of Americans view gold as the best long-term investment*imagelxdqvj

*Source: Gallup. Base: 1,013 US adults. Survey ran April 3-25 2023.

Read more about the Gallup Poll Social Series in The World Gold Council’s article here: