Vision and strategy

Our strategic intent is to be a leader in the precious metals industry and achieved in the following ways.

  1. Continuing to innovate and grow while displaying leadership in key markets in precious metals trading and distribution.
  2. Being a trusted partner to our customers and suppliers, both domestically and internationally.
  3. Operating sustainably and always within agreed envelopes of appropriate risk and risk management. 

Our Vision

To inspire excellence in the precious metals industry. 

Pouring gold at The Perth Mint refinery.

Our mission

To continue to shape the future of the precious metals industry through the innovation, expertise and values of our people. 

Gold granules at The Perth Mint.


Our values are what we stand for and they shape our behaviours, attitudes and how we achieve our vision.

R as in rise

We will be RESPONSIBLE in how we source our precious metals; in how we treat our natural environment; in how we treat each other. We will be responsible for the work we do and the quality we put our name to.




I as in integrityWe will show INTEGRITY in what we do. We will be the trusted partner of those we work with and serve - our customers and suppliers. We take the government guarantee seriously and will live up to the expectations of the people of Western Australia.



s as in riseSAFETY is our number one priority. We are each responsible for our own safety and for the safety of our colleagues. This is physical as well as mental safety. We will speak up if we see something. Safe at work and safely home at the end of each day.



E as in riseWe take pride in what we do. We strive for EXCELLENCE across our entire business. 


Kevin Bynder, Kwobidak Boodja Pretty Country